Rush Limbaugh on Satellite Radio
Talk radio godfather Rush Limbaugh thinks satellite radio will build slowly and take years to reach the nation. And that's if some new technology, like podcasting, doesn't undercut them before they get there.
A. I think satellite radio is a new technology and it's going to build slowly. It's tough for me. I'm asked all the time if I'm going to satellite radio, and I've got 604 radio stations. I would cannibalize (myself) if I went to satellite radio. My audience is 22-24 million, and their subscription is like 3 million people. That's pretty small. The question is, they have a pretty big debt load and you've got two satellite companies. At some point, it's possible there will be a new technology that is going to come along and surpass them before they can retire their debt load, like podcasting. I wish them the best, because it's more opportunities for people, but it's going to be a slow build. It's like satellite TV. They have a lot of subscribers and it's taken a lot of years to get there, but they still don't reach the nation.
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